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The pros and cons of early adopters
Anyone who’s studied startup marketing or is trying to grow a startup knows about the adoption cycle and the potential of ‘early adopters’. This blog post will share with you some of the key highlights...
View ArticleSix STEPPS to Creating Contagious Marketing Content
What do hundred-dollar cheesesteaks, a golf ball destroying blender and a phone booth with a trick door have to do with creating great B2B marketing content? In his book Contagious: Why Things Catch...
View ArticleCombining Content Marketing, SEO and Social Media to Generate More Inbound Leads
Historically, marketing has always been thought of as a cost-centre. But thanks to the phenomenal rise of inbound marketing and marketing analytics tools, marketers are now able to take credit for the...
View ArticleHow to make social selling easier for your sales team
According to HubSpot, 56% of B2B marketers are planning to increase their social media spend in 2013. But what does the customer-facing sales team think? Do they see the value of social media for...
View ArticleGetting started with a basic SEO strategy
If your startup lacks a marketing budget, an inbound marketing program can be the key to connecting with your customers. And no inbound marketing program is complete without at least a basic search...
View ArticleBecome a social media rockstar in 5 Easy Steps
Social media management is far from an easy job. Being a great social media manager often means lots of effort and longer hours than you had expected. For entrepreneurs with already limited time, this...
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How to use storytelling to build your startup’s brand
Unsurprisingly, entrepreneurs tend to be busy people. In the hustle and bustle of a startup environment, finding the time to focus on brand building can be a challenge. But the simple truth is that...
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B2B Sales Lessons from GetGlue
Last week’s Sales Peer to Peer at the Innovation Factory in Hamilton featured Fraser Kelton, COO of New York-based GetGlue. Fraser was in town to speak on the B2B sales lessons he’s learned at GetGlue,...
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When is the Best Time to Tweet?
According to Twitter, over 500 million tweets are sent every day. With such a large volume of updates, how can you increase the chances that your company’s tweets are reaching your followers? Here are...
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Finding B2B Clients: 4 Strategies We Use
As a B2B sales and marketing agency, we are often asked how VA Partners finds new customers. Here are four tactics we use on an on-going basis to build a funnel of potential clients. 1. Use Inbound...
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